There are so many ways you can put your personal branding photos to use! Let's go over 10 of those ways.
1. Website
Your website can be one of the first points of contact between your brand and potential customers. Having high-quality branding photos can significantly enhance the visual appeal of your site, creating an inviting and professional online presence. This can be photos of you, your team, product shots, videos, and more.
2. Business Cards
Having a business card with a professional photo of you on it can make you more memorable when you hand that card to someone, making your card stand out in a sea of others.
3. Social Media
Having a gallery of personal brand photos helps you not run out of photos to post on social media and helps you stay consistent with posting. It also helps you look more professional.
4. Blogs
If you blog for your business, instead of using stock photos or no photos, make it more personalized with photos of you. That will form a better connection with your readers.
5. Published in a Magazine or Online Article
Before you skip over this one and say that this won't ever be an issue for you because you'll never have an opportunity come up like this.....you never know. I have had people message me in a panic because they need a headshot for a magazine or online article that someone is publishing and they don't have one. To make things worse, the publisher needs the photo in 2 days. If this ever happens to you and you have done a branding session, you'll already be prepared and have a gallery of professional photos to choose from to submit especially if they are requesting multiple photos.
6. Email Signature
This personal touch to your email signature not only adds a visual element but is another way to make the person you are emailing feel more connected when they can see your face.
7. Marketing Materials
From brochures to banners, integrating your branding photos into various marketing materials helps create a cohesive and recognizable brand and adds a human element more so than only having text and stock photos would.
8. Presentations
When giving presentations or webinars, use branding photos to add a personal touch. Integrate photos that resonate with your audience, making your content more engaging and memorable.
9. Office Decor
Displaying your employees headshots, professional photos of your products, or photos of services you offer will add a great customized feel to your office.
10. Podcast Cover
In the growing age of podcasts, you want your podcast cover to stand out. Having a professional photo on your podcast cover will help with that. If you run a social media page for your podcast as well, then having personalized photos will really level up your posts.
As you can see, you can use your personal branding photos in many different ways. They are an asset that can be used in your marketing plan to make your brand professional, customized, and cohesive.
Tiffany Enowski
TENOWSKI Branding Photography & Video
Based near Springfield, MO. Also covers Lake Ozark, MO, Jefferson City, MO, and nationwide locations.